BETA.test Campaign
The Challenge
The challenge was to let various user groups (sizes varied between 300, 1.000 and 5.000) test the app and combining it with an emotional experience for them while also raising awareness for the brand and creating a marketing campaign that solely focuses on the brand.
The Design Concept & Storytelling
PARK & MATCH
The test users apply for the limited places to participate in the scavenger hunt.
INFLUENCER
Some test users provide the external effect before and during the event.
COMMUNITY
Local Cafes and stores in Berlin are involved in the scavenger hunt which also leads to higher awareness.
Design
The design elements feature vibrant colours and detailed illustrations. Elements of handwriting lead to a playful look and feel. The website that shows additional Information about the app and the registration for the scavenger hunt.
Campaign
The campaign will conquer the cityscape of Berlin. With eye-catching and modern posters and advertising pillars, we will attract people's attention and draw their attention to the scavenger hunt registration. The clear messages and appealing visual elements will help the app be perceived by Berliners as a trustworthy and useful solution to their parking problem.
Social Media Content
We created social media posts that achieved a fresh and engaging presence on various platforms. Our creative and targeted posts have helped more people learn about and use this useful application.
