Unlock the Power of Luxury Retail:
1. Elevate your brand
We are dedicated to elevating your brand through
- Expert-driven insights
- Comprehensive training solutions
- Exceptional brand excellence design
2. Accelerate your growth
We help you to elevate your customer experience by
- accelerating learning
- enhancing quality
- driving excellence
3. Unleash your team
We support you in enhancing your sales team's capabilities through
- new skills activation
- onboarding and retaining top talent
- exceeding the high expectations of luxury clients
Facing common challenges
of Luxury Retailers
Luxury Retail performance
Never miss out on market developments with our comprehensive insights and training solutions and stay ahead with expert-led strategies and tailored programs.
Customer Experience Elevation
"Emparidize" your customers by elevating their experience, ensuring every interaction exceeds expectations.
Strategic Luxury Expansion
Master the art of luxury with our expert guidance on strategy, product marketing and brand – including positioning new product categories.
Global Training Scalability
Expand the reach and effectiveness of your training programs with our global footprint to ensure consistent, high-quality learning experiences worldwide.
What is The Luxury Alliance?
We bring together a unique combination of stakeholders to collectively address the evolving needs of luxury customers.
A Strategic Partnership
By uniting best-in-class luxury experts with leading technology and retail specialists, we are bringing together a diverse group of professionals with a clear focus: the customer.
A Global Retail Network
With strategic bases in fashion capitals like Paris, New York, Madrid, Amsterdam and Tokyo, we are your gateway to transforming luxury retail on a global scale.
A Complimentary Team
A dedicated team bringing you the collective expertise of over 50 prestigious maisons and brands, delivering innovative solutions through our expansive global network.
Who's behind?
rpc
Christoph Kunz
At rpc, we are deeply rooted in the retail industry, born from a commitment to transform and elevate retail experiences globally. With a strong local presence in our worldwide offices, we pride ourselves on understanding and adapting to diverse cultures and buying behaviors. This local insight, combined with our global reach, enables us to effectively support and drive success for luxury brands across various markets.
By teaming up with the world's leading luxury experts within The Luxury Alliance, we are dedicated to delivering exceptional luxury experiences on a global scale.
Luxury Experts
Eddy Blanchet
Eddy Blanchet, founder of Luxury Experts, is a leading authority in Luxury Experience Consulting and Brand Management. He teaches Luxury Retail and Experience Management at San Diego & Bangalore University and MBA ESG Paris Business School, with guest lectures at INSEAD and HEC.
His consultancy team advises top luxury and premium brands, providing leadership excellence support. He mentors startups at L’Escalator Publicis and Station F in Paris and is a sought-after keynote speaker on Luxury, Business Excellence, and Experience Management. As a founding member of The Luxury Alliance, Blanchet is pivotal in shaping the future of luxury.
rpc
Thierry Bouretz
At rpc France, one of our main insight is deep know-how and long experience in coaching and training People. We believe People are the the first asset of “The Transformation” by developing soft skills and emotional intelligence, and creating new sales approaches to support business and elevate customer satisfaction.
With our expertises of Luxury or Premium brands and retail network management, we deliver concret plans and actions, innovative trainings and coachings specifically designed with our clients, thanks to The Luxury Alliance team.
Retorio
Patrick Oehler
As the Luxury Alliance, we help you elevate your brands, by elevating people.
Picture this:
Every qualified pilot needs to practice with a flight simulator. Retorio is the flight simulator for your sales and service team.
Now, you can scale your impact, ensure high-quality customer interactions, and achieve customer experience excellence - all accelerated with AI.
Luxury Experts
Francis Srun
With over 20 years of experience in Luxury Retail at C-Level, with prestigious brands Piaget, Boucheron, and Ralph Lauren, Francis is also the proud author of 2 bestsellers devoted to Luxury Retail Selling: Luxury Selling (Palgrva, UK) and « Vendre le Luxe » (Eyrolles, FR).
His motto is « To sell more, you need to sell better. »
In Luxury, there is no room for improvisation. Everyone in your team needs to be prepared to succeed on each client visit. I developed selling methods based on the Brand’s customer psychology and with adapted, concrete relational techniques and an effective training plan.
Why work with us?
Our unique blend of science, technology, and hands-on expertise is a gamechanger for your brand – and is a one-of-a-kind approach. We are not just consultants – we are best in class experts in the industry. We are also pioneers in integrating behavioral AI with luxury retail strategies. Our network includes renowned scientists, seasoned luxury professionals and technology innovators, all focused on one goal: your success.
What we offer
Success Stories
Learn from the triumphs of our partners who have transformed their customer experience and sales strategies to lead the luxury market.
Insights
Gain exclusive access to market analysis, trend forecasts, and expert commentary that keep you ahead of the curve.
Use Cases
Explore real-world applications of our strategies and solutions, showcasing the effectiveness of our unique approach in luxury retail.
Global Consulting, Coaching and Training,
tailored for your Transformation
tailored training and coaching
Our network is composed of more than 500 consultants, strategically positioned across 12 countries.
At the forefront of luxury retail industry
Our efforts involve training 100,000 professionals per year, fostering skill development and growth.
GLOBAL TRAINING
SCALABILIty
Our technology empowers global CX for retailers via e-learning platforms and in-room training.
Unlock the full potential of your Luxury Business
The Global Luxury Experience Business Model by Eddy Blanchet represents a comprehensive approach to elevating the luxury industry through strategic integration of brand, talent, and client dynamics. At its core, the model is designed to enhance brand excellence by refining differentiation strategies, solidifying brand positioning, and amplifying brand narratives that resonate in diverse global markets.
This is how it works:
- Talent development: Focus on cultivating leadership, nurturing creativity, and fostering an innovative culture within luxury firms.
- Client engagement: Emphasis on personalized experiences, understanding consumer preferences, and leveraging technology for seamless interactions.
- Alignment of brand, talent, and client pillars: Empowers organizations to achieve higher performance and customer satisfaction.
- Training: We design tailor made blended learning programs on excellence management and luxury experience to activate your brand performance
Meet our virtual Luxury Customer and boost your performance
The virtual customer looks and acts like a real customer – but can be customized to your needs. Using this personalized AI coaching your luxury sales team will gain confidence in their ability to effectively sell new or existing product lines.
This is how it works:
- The interactive and AI-powered virtual luxury customer will guide your sales team through simulated scenarios in your store.
- The sales staff gain confidence with each repetition as they learn to respond to the virtual customers' needs.
- The Virtual Luxury Customer helps enhancing their ability to sell watches and beauty products with convincing expertise.
It is based on latest AI Technology powered by our partner Retorio.
Give another dimension to
your projects of Training & Transformation.
Human Development, at the heart of your performance
Through micro-actions to be carried out in a work situation, ensure a high ROI and quality human support to create more and more commitment among your employees.
Results are guaranteed.
Four partners
Luxury Experts
Luxury Experts combines a passion for luxury with world-class expertise, focusing on training on human dimension and digital innovation to activate the human capital as an ultimate competitive advantage.
Retorio
Retorio revolutionizes professional development with AI coaching. Tailor-made, interactive training empowers sales and customer service; ensuring consistent, quality customer interactions. Elevate brands by elevating people.
Microdoing
Microdoing helps you to adopt and succeed in all your employee projects: training, transformations, strategy implementation, team cohesion, through micro-actions to be carried out in the workplace.
rpc
Founded as a joint venture of the BMW Group and
H&Z Management Consulting, rpc is a leading implementation partner for customer-centric transformation supporting companies from strategy to implementation.
Do you still have questions? No worries! Our FAQ section covers everything you need to know about Luxury!
FAQ
What makes your approach to Luxury Retail unique?
Our approach combines cutting-edge technology with deep industry expertise to transform luxury retail experiences. We harness the power of behavioral AI to tailor customer interactions, ensuring each touchpoint is sophisticated, personalized, and aligned with high-end consumer expectations.
How do you ensure the effectiveness of your training programs?
With a unique network of worldwide luxury experts we employ a blend of digital and in-person learning tools, augmented by AI-driven analytics to measure performance and provide actionable feedback, ensuring that every training session delivers practical, impactful learning outcomes.
Can your services be customized to specific luxury brands or market needs?
Customization and personalization is our DNA. Whether it’s developing training modules or crafting a customized customer experience strategy, our goal is to deliver solutions that are not only effective but also uniquely aligned with each brand’s identity and challenges.
