Looking for real results?
Your challenges...
1 | Limited Marketing Budgets:
Smaller businesses and startups might have restricted budgets for marketing, making it challenging to invest in performance marketing channels effectively.
2 | Increased Competition:
As more businesses embrace digital marketing, competition for online visibility intensifies, making it harder to stand out.
3 | Measuring ROI Accurately:
Attributing conversions to specific marketing efforts and accurately measuring ROI can be complex.
4 | Scalability Issues:
Rapidly scaling marketing efforts can lead to difficulties in maintaining consistent messaging and brand identity.
5 | Lack of In-House Expertise:
Some companies may not have the in-house expertise required to effectively execute performance marketing campaigns.
...and how we solve them
Cost-effective approach | No matter the size of your business, we tailor the performance marketing efforts to the available budget to maximize results. Careful allocation and continuous optimization are key.
Well-planned strategy | Strategy is key. By focussing on niche marketing, precise targeting, and unique value propositions we help your businesses rise above the competition.
Advanced analytics | and conversion tracking, as well as regularly reviewing performance data, can provide a clearer picture of ROI. We show you how it's done!
Marketing automation | Implementing a robust marketing automation system can help manage campaigns at scale while ensuring consistency.
With our rpc experts | We are truly passionate about seeing businesses succeed. Our expertise in performance marketing management ensures that we can delivering measurable results for your business.
What is Performance Marketing?
Performance marketing is the future of online advertising, focusing on measurable results and ROI-driven campaigns. In essence, it's a data-driven approach that allows you to track the performance of your marketing campaigns accurately. Performance marketing encompasses various channels, such as pay-per-click (PPC) advertising, search engine optimization (SEO), social media advertising, email marketing, and more.
SEO Strategies
Search engine optimization is a fundamental part of our performance marketing management services. We'll enhance your website's visibility on search engines, driving organic traffic and helping your brand rank higher in search results.
PPC Advertising
Pay-per-click advertising is designed to get your business in front of your target audience quickly. We conduct thorough keyword research, create compelling ad copies, and optimize your campaigns to minimize ad spend while maximizing conversions.
Display Advertising
Display advertising involves creating visually appealing banner ads and strategically placing them on relevant websites to reach a broader audience. This can significantly increase brand exposure.
Conversion Rate Optimization
Improving your website's conversion rate is crucial to achieving your business goals. We'll analyze your website's user experience, content, and design to enhance its ability to convert visitors into customers.
Social Media Advertising
We will craft engaging social media campaigns tailored to your audience on platforms like Facebook, Instagram, and other relevant platforms. We focus on driving both brand awareness and conversions.
Email Marketing
Email marketing remains a powerful tool for building and nurturing relationships with your customers. We create targeted email campaigns that deliver the right message to the right people at the right time.
Don't leave your marketing success to chance.
At rpc, we understand the intricacies of performance marketing and how to harness its power to boost your business. With our seasoned experts, you can be confident that your marketing investments will translate into tangible results, increasing your brand's visibility and your bottom line. Here's why we are the perfect partner for you:
Tailored Solutions
There are no one-size-fits-all solutions. As a customer-centric organization, we are creating a customized performance marketing strategy that suits your specific needs.
Data-Driven Approach
Data knows better! We track, measure, and adjust strategies to ensure the best possible results. Our in-house data experts excel at leveraging data and analytics.
Experienced Team
We have a team of experts with know-how in different areas such as paid media, content creation, and lead generation. Our mission is to make all our customers shine.
Proven Results
Whether it's increasing website traffic, boosting conversion rates, or maximizing ROI, we have the testimonials to back our success stories from clients like BMW or Allianz.
Our process
Explore
We analyze your business and your needs
Together, we identify individual performance marketing goals that are in line with your business objectives. A comprehensive audit forms the basis:
- Analysis of your current state and target group needs
- Competitor analysis
- Keyword research and search trends
- KPI definition and roadmap
Think
We build your individual performance marketing strategy
Based on the defined objectives, we create your personal performance marketing concept:
- Determination of suitable campaign types along the relevant customer journey touchpoints
- Definition of target group-specific communication channels
- Specification of the keyword set
- Strategic distribution of the invested marketing budget between the relevant channels, campaigns and planned ads
Act
We bring the concept to life
Implementation of the devised strategy and operational support in the day-to-day business:
- Campaign setup including content creation
- Ongoing data-driven analysis on the performance of all measures & derivation of optimizations
- Implementation of new channels
Transform
We enable long-term change through continuous performance improvement
Improving the ROI verifiably through:
- Monitoring, tracking of all relevant KPIs & optimization of performance (e.g. through A/B tests)
- Derivation of best practices
- Monthly reporting including potential identification and optimization approaches
Impact and Effectiveness of
Performance Marketing
We are aware that often people and businesses have their doubts about the effectiveness of marketing. However, we'd like to address this preconceived notion with some compelling statistics that highlight the remarkable impact of performance marketing on businesses of all sizes.
Average ROI of $2.87 for every $1 spent
According to a study by eMarketer, ...
...businesses that invest in digital advertising see an average return on investment of $2.87 for every $1 spent. This highlights the cost-effectiveness of digital marketing strategies like pay-per-click (PPC) advertising.
Global digital ad spend is set to cross the $600 billion mark
This surge in spending illustrates...
...businesses' confidence in the effectiveness of digital marketing channels. They are continually increasing their digital marketing budgets to tap into the vast opportunities that the online landscape offers.
Conversion Rate for Google Ads is approx. 3.75%
This means that...
...on average, nearly 4 out of every 100 clicks on a Google Ad result in a valuable action, such as a purchase, sign-up, or inquiry.
Newsletter Open Rate of around 22%
The power of Email Marketing indicates that...
...for every $1 spent, businesses can expect an average return of $42, making Email Marketing a highly cost-effective marketing tool.
Related Offerings
Social Media Marketing
Take advantage of the power of social media! Raise brand awareness and reach your target audiences effectively.
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