Privacy policy
Cookie Settings
The cookies used on the website are divided into categories. Below you can find more information about each category and allow or deny some or all of them.
1. An overview of data protection
General
The following gives a simple overview of what happens to your personal information when you visit our website. Personal information is any data with which you could be personally identified. Detailed information on the subject of data protection can be found in our privacy policy found below.
Data collection on our website
Who is responsible for the data collection on this website?
The data collected on this website are processed by the website operator. The operator's contact details can be found in the website's required legal notice.
How do we collect your data?
Some data are collected when you provide it to us. This could, for example, be data you enter on a contact form.
Other data are collected automatically by our IT systems when you visit the website. These data are primarily technical data such as the browser and operating system you are using or when you accessed the page. These data are collected automatically as soon as you enter our website.
What do we use your data for?
Part of the data is collected to ensure the proper functioning of the website. Other data can be used to analyze how visitors use the site.
What rights do you have regarding your data?
You always have the right to request information about your stored data, its origin, its recipients, and the purpose of its collection at no charge. You also have the right to request that it be corrected, blocked, or deleted. You can contact us at any time using the address given in the legal notice if you have further questions about the issue of privacy and data protection. You may also, of course, file a complaint with the competent regulatory authorities.
Analytics and third-party tools
When visiting our website, statistical analyses may be made of your surfing behavior. This happens primarily using cookies and analytics. The analysis of your surfing behavior is usually anonymous, i.e. we will not be able to identify you from this data. You can object to this analysis or prevent it by not using certain tools. Detailed information can be found in the following privacy policy.
You can object to this analysis. We will inform you below about how to exercise your options in this regard.
2. General information and mandatory information
Data protection
The operators of this website take the protection of your personal data very seriously. We treat your personal data as confidential and in accordance with the statutory data protection regulations and this privacy policy.
If you use this website, various pieces of personal data will be collected. Personal information is any data with which you could be personally identified. This privacy policy explains what information we collect and what we use it for. It also explains how and for what purpose this happens.
Please note that data transmitted via the internet (e.g. via email communication) may be subject to security breaches. Complete protection of your data from third-party access is not possible.
Notice concerning the party responsible for this website
The party responsible for processing data on this website is:
The Retail Performance Company GmbH
Jan Schemuth
Pelkovenstraße 145
80992 Munich, Germany
Telephone: +49 89/2000 508-0
Email: info@rpc-partners.com
The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (names, email addresses, etc.).
Revocation of your consent to the processing of your data
Many data processing operations are only possible with your express consent. You may revoke your consent at any time with future effect. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.
Right to file complaints with regulatory authorities
If there has been a breach of data protection legislation, the person affected may file a complaint with the competent regulatory authorities. The competent regulatory authority for matters related to data protection legislation is the data protection officer of the German state in which our company is headquartered. A list of data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.
Right to data portability
You have the right to have data which we process based on your consent or in fulfillment of a contract automatically delivered to yourself or to a third party in a standard, machine-readable format. If you require the direct transfer of data to another responsible party, this will only be done to the extent technically feasible.
SSL or TLS encryption
This site uses SSL or TLS encryption for security reasons and for the protection of the transmission of confidential content, such as the inquiries you send to us as the site operator. You can recognize an encrypted connection in your browser's address line when it changes from "http://" to "https://" and the lock icon is displayed in your browser's address bar.
If SSL or TLS encryption is activated, the data you transfer to us cannot be read by third parties.
Information, blocking, deletion
As permitted by law, you have the right to be provided at any time with information free of charge about any of your personal data that is stored as well as its origin, the recipient and the purpose for which it has been processed. You also have the right to have this data corrected, blocked or deleted. You can contact us at any time using the address given in our legal notice if you have further questions on the topic of personal data
Opposition to promotional emails
We hereby expressly prohibit the use of contact data published in the context of website legal notice requirements with regard to sending promotional and informational materials not expressly requested. The website operator reserves the right to take specific legal action if unsolicited advertising material, such as email spam, is received.
3. Data protection officer
Statutory data protection officer
We have appointed a data protection officer for our company.
Astrid Steinhoff
The Retail Performance Company GmbH
Pelkovenstraße 145
80992 Munich, Germany
Telephone: +49 89 2000508-0
Email: privacy@rpc-partners.com
4. Data collection on our website
What kind of data do we collect?
We collect such data as you communicate to us. These are data that you enter in one of our contact forms on the website (name, address, e-mail address, telephone number) and, on the other hand, such data that you can find in our request form for downloading our Target Operating Model Enter white papers (name, email address, the company you work for and the position they hold in this company).
If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored in order to process the request and in case of follow-up questions. We will not share this information without your express consent.
The processing of the data entered into the contact form takes place exclusively on the base of your consent (Art. 6 (1) lit. DSGVO). You can revoke this consent at any time. To do this, send an informal email to privacy@rpc-partners.com. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.
The data entered by you in the contact form will remain with us until you request us to delete, revoke your consent to the storage or the purpose for the data storage is omitted. Mandatory statutory provisions - especially retention periods - remain unaffected.
The website provider also automatically collects and stores information that your browser automatically transmits to us in "server log files". These are:
Browser type and browser version
Operating system used
Referrer URL
Host name of the accessing computer
Time of the server request
IP address
These data will not be combined with data from other sources.
The basis for data processing is Art. 6 (1) (b) GDPR, which allows the processing of data to fulfill a contract or for measures preliminary to a contract.
Cookies
Some of our web pages use cookies. Cookies do not harm your computer and do not contain any viruses. Cookies help make our website more user-friendly, efficient, and secure. Cookies are small text files that are stored on your computer and saved by your browser.
We use so-called "session cookies." They are automatically deleted after your visit. We use the following session-cookies:
_gat_gtag_#GOOGLEANALYTICSID#, to link the Google Analytics account to the website. – source: google.com – operational time: duration of the session
Other cookies, named “permanent-cookies” remain in your device's memory until you delete them. These cookies make it possible to recognize your browser when you next visit the site. We use the following permanent-cookies:
_ga, to dinguistish users via Google Analytics – source: google.com – operational time: 2 years
_gid, to dinguistish users via Google Analytics – source: google.com – operational time: 2 years
SAPISID, for Google Advertising – source: google.com – operational time: 2 years
APISID, for Google Advertising – source: google.com – operational time: 2 years
SSID, for Google Advertising – source: google.com – operational time: 2 years
HSID, to authenticate users, prevent fraudulent use of credentials, and protect user data from
unauthorized access. – source: google.com – operational time: 2 years
SID, to authenticate users, prevent fraudulent use of credentials, and protect user data from unauthorized access. – source: google.com – operational time: 2 years
NID, contains preferred settings such as language, search results per page, etc. of each Google user. – source: google.com – operational time: 2 years
Server log files
The website provider automatically collects and stores information that your browser automatically transmits to us in "server log files". These are:
Browser type and browser version
Operating system used
Referrer URL
Host name of the accessing computer
Time of the server request
IP address
These data will not be combined with data from other sources.
The basis for data processing is Art. 6 (1) (b) GDPR, which allows the processing of data to fulfill a contract or for measures preliminary to a contract.
Contact form
Should you send us questions via the contact form, we will collect the data entered on the form, including the contact details you provide, to answer your question and any follow-up questions. We do not share this information without your permission.
We will, therefore, process any data you enter onto the contact form only with your consent per Art. 6 (1)(a) GDPR. You may revoke your consent at any time. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.
We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Any mandatory statutory provisions, especially those regarding mandatory data retention periods, remain unaffected by this provision.
5. Analytics and advertising
Google Analytics
This website uses Google Analytics, a web analytics service. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called "cookies". These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
Google Analytics cookies are stored based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.
IP anonymization
We have activated the IP anonymization feature on this website. Your IP address will be shortened by Google within the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases is the full IP address sent to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services regarding website activity and Internet usage for the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.
Browser plugin
You can prevent these cookies being stored by selecting the appropriate settings in your browser. However, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of this website. You can also prevent the data generated by cookies about your use of the website (incl. your IP address) from being passed to Google, and the processing of these data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
Objecting to the collection of data
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this site: Disable Google Analytics.
For more information about how Google Analytics handles user data, see Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.
Outsourced data processing
We have entered into an agreement with Google for the outsourcing of our data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic data collection by Google Analytics
This website uses Google Analytics' demographic features. This allows reports to be generated containing statements about the age, gender, and interests of site visitors. This data comes from interest-based advertising from Google and third-party visitor data. This collected data cannot be attributed to any specific individual person. You can disable this feature at any time by adjusting the ads settings in your Google account or you can forbid the collection of your data by Google Analytics as described in the section "Refusal of data collection".
6. Newsletter
Newsletter data
If you would like to receive our newsletter, we require a valid email address as well as information that allows us to verify that you are the owner of the specified email address and that you agree to receive this newsletter. No additional data is collected or is only collected on a voluntary basis. We only use this data to send the requested information and do not pass it on to third parties.
We will, therefore, process any data you enter onto the contact form only with your consent per Art. 6 (1) (a) GDPR. You can revoke consent to the storage of your data and email address as well as their use for sending the newsletter at any time, e.g. through the "unsubscribe" link in the newsletter. The data processed before we receive your request may still be legally processed.
The data provided when registering for the newsletter will be used to distribute the newsletter until you cancel your subscription when said data will be deleted. Data we have stored for other purposes (e.g. email addresses for the members area) remain unaffected.
MailChimp
This website uses the services of MailChimp to send newsletters. This service is provided by Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.
MailChimp is a service which organizes and analyzes the distribution of newsletters. If you provide data (e.g. your email address) to subscribe to our newsletter, it will be stored on MailChimp servers in the USA.
MailChimp is certified under the EU-US Privacy Shield. The Privacy Shield is an agreement between the European Union (EU) and the US to ensure compliance with European privacy standards in the United States.
We use MailChimp to analyze our newsletter campaigns. When you open an email sent by MailChimp, a file included in the email (called a web beacon) connects to MailChimp's servers in the United States. This allows us to determine if a newsletter message has been opened and which links you click on. In addition, technical information is collected (e.g. time of retrieval, IP address, browser type, and operating system). This information cannot be assigned to a specific recipient. It is used exclusively for the statistical analysis of our newsletter campaigns. The results of these analyses can be used to better tailor future newsletters to your interests.
If you do not want your usage of the newsletter to be analyzed by MailChimp, you will have to unsubscribe from the newsletter. For this purpose, we provide a link in every newsletter we send. You can also unsubscribe from the newsletter directly on the website.
Data processing is based on Art. 6 (1) (a) GDPR. You may revoke your consent at any time by unsubscribing to the newsletter. The data processed before we receive your request may still be legally processed.
The data provided when registering for the newsletter will be used to distribute the newsletter until you cancel your subscription when said data will be deleted from our servers and those of MailChimp. Data we have stored for other purposes (e.g. email addresses for the members area) remains unaffected.
For details, see the MailChimp privacy policy at https://mailchimp.com/legal/terms/.
Completion of a data processing agreement
We have entered into a data processing agreement with MailChimp, in which we require MailChimp to protect the data of our customers and not to disclose said data to third parties. This agreement may be viewed at the following link: https://mailchimp.com/legal/forms/data-processing-agreement/sample-agreement/.
7. Plugins and tools
Vimeo
We use the provider Vimeo for the integration of videos. Vimeo is operated by Vimeo, LLC, with headquarters at 555 West 18th Street, New York, New York 10011.
On some of our websites we use plugins of the provider Vimeo. If you call up the Internet pages of our Internet presence provided with such a plugin, a connection is established to the Vimeo servers and the plugin is displayed. This will be transmitted to the Vimeo server, which of our websites you have visited. If you are logged in as a member of Vimeo, Vimeo assigns this information to your personal user account. When using the plugin such. Clicking on the start button of a video also assigns this information to your user account. You can prevent this association by logging out of your Vimeo user account before using our website and deleting the corresponding cookies from Vimeo.
The use of Vimeo is in the interest of integrating videos in our website. This constitutes a justified interest pursuant to Art. 6 (1) (f) GDPR.
For more information about data processing and privacy by Vimeo, check https://vimeo.com/privacy.
Fonts.com
This site uses so-called web fonts, which are provided by the Monotype GmbH (fonts.com or fast.fonts.net) for the uniform representation of fonts.
When you call up a page, your browser loads the required web fonts into your browser cache to correctly display texts and fonts. For this purpose, the browser you are using must connect to the servers of fonts.com. As a result, fonts.com learns that our website has been accessed via your IP address. If your browser does not support web fonts, a default font will be used by your computer.
The use of Fonts.com s is in the interest of making our website attractive. This constitutes a justified interest pursuant to Art. 6 (1) (f) GDPR.
More information about these web fonts can be found at https://www.fonts.com/info/legal
, in the Fonts.com privacy policy: https://www.fonts.com/info/legal/privacy/
and in the Privacy Policy of Monotype GmbH https://www.monotype.com/legal/privacy-policy/
Google Maps
This site uses the Google Maps map service via an API. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
To use Google Maps, it is necessary to save your IP address. This information is generally transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.
The use of Google Maps is in the interest of making our website appealing and to facilitate the location of places specified by us on the website. This constitutes a justified interest pursuant to Art. 6 (1) (f) GDPR.
Further information about handling user data, can be found in the data protection declaration of Google at https://www.google.de/intl/de/policies/privacy/.
Geo-Tag-Plugin
This site uses the service Localization Service GeoIP2 Precision Country. GeoIP2 Precision Country is provided by MaxMind, Inc., Waltham, MA, 14 Spring St, Suite 3, Waltham, Massachusetts 02451, USA.
The IP addresses used in the database are geolocation data, which can be used to determine the access location of the IP addresses. We can’t give a guarantee that MaxMind will also transmit the information to a server in a third country.
For more information, please visit: https://support.maxmind.com/en/geoip-faq/
MaxMind, Inc. has committed to comply with the US-US Privacy Shield Framework published by the US Department of Commerce and the Swiss-US Privacy Shield Framework on the collection, use and storage of personal data from EU member states including Switzerland. This they declared by certification.
The integration takes place in the interest of forwarding the visitors to the respective rpc website of the access country. This constitutes a justified interest pursuant to Art. 6 (1) (f) GDPR.
Further information on GeoIp 2 Precision Country can be found at: https://www.maxmind.com/de/privacy_policy
Remarketing
Our website uses Google's Google AdWords remarketing or "Like Audiences" feature. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
This feature is designed to help users of our Web site and other users with similar interests, because of their online user behavior, provide targeted product recommendations and interest-based advertising when they visit other Google Display Network sites or do a Google search. When our advertisements are displayed on these websites, we receive information about visiting these websites, e.g. How many times our ad was viewed, how many clicks and visits were generated by a specific ad, and what content was accessed after clicking on an ad on our website. This constitutes a justified interest pursuant to Art. 6 (1) (f) GDPR.
For more information about Google Remarketing or "Like Audiences," see: https://support.google.com/adwords/answer/2676774?hl=en
You can view the Google Privacy Policy at: http://www.google.com/policies/privacy/
Contact form
If you send us enquiries via the contact form, your details from the enquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We do not pass on this data without your consent.
The processing of this data is based on Art. 6 (1) lit. b GDPR if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6 (1) (f) GDPR) or on your consent (Art. 6 (1) (a) GDPR) if this has been requested; the consent can be revoked at any time.
The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies (e.g. after we have completed processing your request). Mandatory legal provisions - in particular retention periods - remain unaffected.
5. Social media
Elements of the social network Facebook are integrated on this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.
An overview of Facebook social media elements can be found here:
https://developers.facebook.com/docs/plugins/?locale=de_DE.
When the social media element is active, a direct connection is established between your end device and the Facebook server. Facebook thereby receives the information that you have visited this website with your IP address. If you click the Facebook "Like" button while you are logged into your Facebook account, you can link the content of this website on your Facebook profile. This allows Facebook to associate your visit to this website with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Facebook. For more information on this, please refer to Facebook's privacy policy at:
https://de-de.facebook.com/privacy/explanation.
Insofar as consent has been obtained, the above-mentioned service is used on the basis of Art. 6 Para. 1 lit. a GDPR and § 25 TTDSG. The consent can be revoked at any time. Insofar as no consent has been obtained, the use of the service is based on our legitimate interest in the widest possible visibility in social media.
Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook. The processing by Facebook that takes place after the onward transfer is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in a joint processing agreement. The text of the agreement can be found at:
https://www.facebook.com/legal/controller_addendum.
According to this agreement, we are responsible for the provision of data protection information when using the Facebook tool and for the implementation of the tool on our website in accordance with data protection law. Facebook is responsible for the data security of the Facebook products. You can assert data subject rights (e.g. requests for information) regarding the data processed by Facebook directly with Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum,
https://de-de.facebook.com/help/566994660333381 and
https://www.facebook.com/policy.php.
Functions of the Instagram service are integrated on this website. These functions are offered by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
When the social media element is active, a direct connection is established between your end device and the Instagram server. Instagram thereby receives information about your visit to this website.
If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking on the Instagram button. This allows Instagram to associate your visit to this website with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Instagram.
Insofar as consent has been obtained, the above-mentioned service is used on the basis of Art. 6 Para. 1 lit. a GDPR and § 25 TTDSG. The consent can be revoked at any time. Insofar as no consent has been obtained, the use of the service is based on our legitimate interest in the widest possible visibility in social media.
Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook or Instagram. The processing by Facebook or Instagram that takes place after the forwarding is not part of the joint responsibility. Our joint obligations have been set out in a Joint Processing Agreement. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the privacy information when using the Facebook or Instagram tool and for implementing the tool on our website in a way that is secure from a data protection perspective. Facebook is responsible for the data security of the Facebook or Instagram products. Data subject rights
(e.g. request for information) regarding the data processed by Facebook or Instagram can be asserted directly with Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum,
https://help.instagram.com/519522125107875 and
https://de-de.facebook.com/help/566994660333381.
For more information, please see Instagram's privacy policy:
https://instagram.com/about/legal/privacy/.
6. Plugins and tools
Vimeo
This website uses plugins of the video portal Vimeo. The provider is Vimeo Inc, 555 West 18th Street, New York, New York 10011, USA.
When you visit one of our pages equipped with a Vimeo video, a connection to the Vimeo servers is established. This tells the Vimeo server which of our pages you have visited. In addition, Vimeo obtains your IP address. This also applies if you are not logged in to Vimeo or do not have an account with Vimeo. The information collected by Vimeo is transmitted to the Vimeo server in the USA.
If you are logged into your Vimeo account, you enable Vimeo to assign your surfing behaviour directly to your personal profile. You can prevent this by logging out of your Vimeo account.
Vimeo uses cookies or similar recognition technologies (e.g. device fingerprinting) to recognize website visitors.
Google Maps
This site uses the map service Google Maps. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transmission. If Google Maps is activated, Google may use Google Fonts for the purpose of uniform display of fonts. When calling up Google Maps, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.
The use of Google Maps is in the interest of an appealing presentation of our online offers and an easy location of the places indicated by us on the website. This represents a legitimate interest within the meaning of Art. 6 (1) lit. f GDPR. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.
More information on the handling of user data can be found in Google's privacy policy:
https://policies.google.com/privacy?hl=de.
Friendly Captcha (Bot/Spam protection)
Our website uses the service "Friendly Captcha" (www.friendlycaptcha.com).
This service is offered by Friendly Captcha GmbH, Am Anger 3-5, 82237 Wörthsee, Germany.
Friendly Captcha is a novel, privacy-friendly protection solution to make it more difficult for automated programs and scripts (so-called "bots") to use our website.
For this purpose, we have integrated a program code from Friendly Captcha into our website (e.g. for contact forms) so that the end device of the visitor can establish a connection to the servers of Friendly Captcha in order to receive a calculation task from Friendly Captcha. The visitor's terminal solves the calculation task, which takes up certain system resources, and sends the calculation result to our web server. The server contacts the Friendly Captcha server via an interface and receives a response indicating whether the puzzle was solved correctly by the end device. Depending on the result, we can apply security rules to requests via our website and, for example, process or reject them.
The data is used exclusively for the protection against spam and bots described above.
Friendly Captcha does not set or read cookies on the end device of the visitor.
IP addresses are only stored in hashed (one-way encrypted) form and do not allow us and Friendly Captcha to draw any conclusions about an individual person.
If personal data is collected, it will be deleted after 30 days at the latest. The
legal basis for the processing is our legitimate interests in protecting our website from improper access by bots, i.e. spam protection and protection against attacks (e.g. mass requests), Art. 6 (1) lit. f GDPR.
Further information on data protection when using Friendly Captcha can be found at
https://friendlycaptcha.com/legal/privacy-end-users/.
Web analytics Hotjar
We use Hotjar on our website. This is a web analytics service provided by Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe, hereinafter referred to as "Hotjar".
Hotjar serves us to analyze the usage behavior of our website. The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website.
Through Hotjar, we can log and evaluate your usage behavior on our website, such as your mouse movements or mouse clicks. However, your visit to our website is anonymized. In addition, Hotjar evaluates information about your operating system, your Internet browser, incoming or outgoing links, the geographical origin as well as the type and trigger of the terminal device you are using and processes this information for statistical purposes. Hotjar may also obtain direct feedback from you. In addition, Hotjar offers under
https://www.hotjar.com/privacy
further data protection information.
In addition, you have the option to stop the analysis of your usage behaviour by way of the so-called opt-out. By confirming the link
https://www.hotjar.com/opt-out
a cookie is stored on your end device via your internet browser, which prevents further analysis. Please note, however, that you will have to click on the above link again if you delete the cookies stored on your terminal device.
Cookiebot
We use "Cookiebot" as our "cookie banner". "Cookiebot" is a product of Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark, hereinafter "Cybot".
Through the "Cookiebot" function, we inform the user about the use of cookies on the website and allow the user to make a decision about their use.
If the user gives his consent to the use of cookies, the following data will be automatically logged by Cybot:
– The anonymized IP number of the user;
– The date and time of consent;
– The user agent of the end user's browser;
– The URL of the provider;
– An anonymous, random and encrypted key.
– The user's authorised cookies (cookie status), which serves as proof of consent.
The encrypted key and the cookie status are stored by means of a cookie on the user's terminal device in order to establish the corresponding cookie status for future page views. This cookie is automatically deleted after 12 months.
The legal basis for this is Art. 6 (1) lit. f GDPR. Our legitimate interest lies in the user-friendliness of the website as well as in the fulfilment of the legal requirements of the GDPR.
The installation of the cookie as well as its storage, and thus the user's cookie consent, can be prevented or terminated at any time by the user's browser settings.
Cybot offers further information on the subject of data protection under the following links:
https://www.cookiebot.com/de/privacy-policy/
Sendinblue
This website uses Sendinblue to send newsletters. The provider is Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany.
Sendinblue is a service with which, among other things, the sending of newsletters can be organised and analysed. The data you enter for the purpose of receiving the newsletter is stored on Sendinblue's servers in Germany.
With the help of Sendinblue, it is possible for us to analyze our newsletter campaigns. For example, we can see whether a newsletter message was opened and which links, if any, were clicked. In this way, we can determine, among other things, which links were clicked on particularly often.
In addition, we can see whether certain previously defined actions have been carried out after opening/clicking (conversion rate). For example, we can see whether you have made a purchase after clicking on the newsletter.
Sendinblue also allows us to subdivide ("cluster") the newsletter recipients according to various categories. The newsletter recipients can be subdivided according to age, gender or place of residence, for example. In this way, the newsletters can be better adapted to the respective target groups.
If you do not want Sendinblue to analyze your data, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message.
For detailed information about the features of Sendinblue, please refer to the following link: https://de.sendinblue.com/newsletter-software/.
The data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. The legality of the data processing operations already carried out remains unaffected by the revocation.
The data you provide for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe from the newsletter. Data that has been stored by us for other purposes remains unaffected by this.
After you have unsubscribed from the newsletter distribution list, your e-mail address will be stored by us or the newsletter service provider in a blacklist if necessary to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 (1) f GDPR). The storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.
For more details, please see Sendinblue's privacy policy at:
https://de.sendinblue.com/datenschutz-uebersicht/.
We have concluded a contract on order processing (AVV) with the above-mentioned provider. This is a contract required by data protection law, which ensures that the provider only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.
We maintain an online presence on LinkedIn to present our company and our services and to communicate with customers/prospects. LinkedIn is a service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland, a subsidiary of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA. Maude Avenue, Sunnyvale, CA 94085, USA.
In this respect, we would like to point out that there is a possibility that user data may be processed outside the European Union, in particular in the USA. This may result in increased risks for users in that, for example, it may be more difficult to access the user data at a later date. We also do not have access to this user data. The access option lies exclusively with LinkedIn.
You can find LinkedIn's privacy policy at
https://www.linkedin.com/legal/privacy-policy
Facebook" social plug-in
We use the plug-in of the social network Facebook on our website. Facebook is an internet service of facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA. In the EU, this service is in turn operated by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, hereinafter both referred to as "Facebook".
The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the quality improvement of our website.
Further information about the possible plug-ins and their respective functions is available from Facebook at
https://developers.facebook.com/docs/plugins/
ready for you.
If the plug-in is stored on one of the pages of our website that you visit, your internet browser downloads a representation of the plug-in from the Facebook servers in the USA. For technical reasons, it is necessary for Facebook to process your IP address. In addition, the date and time of your visit to our website will also be recorded.
If you are logged into Facebook while visiting one of our websites with the plug-in, the information collected by the plug-in from your specific visit will be recognised by Facebook. The information collected in this way may be assigned by Facebook to your personal user account there. If, for example, you use the so-called "Like" button from Facebook, this information will be stored in your Facebook user account and possibly published via the Facebook platform. If you wish to prevent this, you must either log out of Facebook before visiting our website or prevent the loading of the Facebook plug-in by using an add-on for your internet browser.
Facebook provides further information on the collection and use of data as well as your rights and protection options in this regard in the privacy policy available at
https://www.facebook.com/policy.php
data protection information available on the website.
